ek7777 Privacy Policy

ek7777 ("the Platform", "we", "us", "our") is committed to protecting the privacy and personal data of all users who access or use the services available at https://ek7777.club. This Privacy Policy sets out, in plain and transparent terms, the types of personal information we collect, the purposes for which we process that information, the circumstances under which we may share it with third parties, and the rights you hold in relation to your data.

This Privacy Policy applies to all users of the ek7777 Platform, including registered account holders, unregistered visitors, and individuals who interact with us through email or live chat support. It covers data collected through the ek7777 website, mobile-optimised web experience, and any associated communication channels operated by ek7777.

By accessing the ek7777 Platform, registering an account, or otherwise interacting with any of our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not consent to this Privacy Policy, please discontinue your use of the Platform immediately.

For the purposes of this Privacy Policy, ek7777 acts as the data controller in respect of all personal data collected from users of the Platform. As data controller, ek7777 determines the purposes and means by which your personal data is collected and processed.

All data protection queries, access requests, and privacy-related concerns should be directed to the ek7777 data protection contact point using the details provided in Section 16 of this policy. We are committed to responding to all legitimate privacy inquiries in a timely and transparent manner.

ek7777 collects personal data across several categories, depending on the nature of your interaction with the Platform. The following table summarises the categories of data we collect and the primary context in which each category arises:

ek7777 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data for identification purposes. If any such data is inadvertently provided by a user, it will be deleted promptly.

ek7777 collects personal data through a variety of methods, including:

• Direct interactions: Data you actively provide when registering an account, completing identity verification, making deposits or withdrawals, contacting our support team, or participating in promotions.
• Automated technologies: Technical and usage data collected automatically as you navigate the Platform, through cookies, web beacons, server logs, and similar tracking technologies. See Section 8 for details on cookie use.
• Third-party payment providers: Transaction confirmation data and payment method verification data received from payment partners including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and card networks such as Visa and Mastercard.
• Identity verification services: Where required for regulatory compliance and fraud prevention purposes, ek7777 may use third-party identity verification providers to cross-reference the information you supply.
• Publicly available sources: In limited circumstances, ek7777 may supplement your profile with data from publicly available sources to fulfil its fraud prevention and responsible gaming obligations.

ek7777 processes your personal data on one or more of the following legal bases:

• Contractual necessity: Processing is required to fulfil our contractual obligations to you as a registered user of the Platform — including account management, transaction processing, and the delivery of gaming and betting services.
• Legitimate interests: Processing is necessary for the purposes of ek7777's legitimate business interests, including fraud prevention, security monitoring, responsible gaming enforcement, and Platform improvement — provided such interests are not overridden by your fundamental rights and freedoms.
• Legal obligation: Processing is required to comply with applicable legal or regulatory obligations, including anti-money laundering (AML) checks, Know Your Customer (KYC) requirements, and the retention of financial records.
• Consent: For certain categories of processing — particularly marketing communications and non-essential cookies — ek7777 relies on your freely given, informed, and specific consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

The personal data collected by ek7777 is used for the following purposes:

• Creating and managing your ek7777 account, including verifying your identity and age in compliance with our 18+ policy.
• Processing deposits and withdrawals via your registered payment methods (bKash, Nagad, Rocket, Upay, bank transfer, and card).
• Delivering the core services of the Platform, including sports betting markets, casino games, live dealer experiences, and promotional offers.
• Communicating with you about your account, transactions, security alerts, and updates to Platform policies.
• Personalising your experience on the Platform, including recommending games, markets, and promotions relevant to your preferences.
• Detecting, investigating, and preventing fraudulent activity, money laundering, multiple account abuse, and other prohibited conduct outlined in our Terms & Conditions.
• Monitoring and enforcing our Responsible Gaming commitments, including identifying users who may be exhibiting signs of problem gambling behaviour.
• Conducting internal analytics to understand Platform usage patterns and improve the overall user experience.
• Complying with applicable legal and regulatory obligations.

ek7777 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share personal data with external parties only in the following limited circumstances:

• Payment processors: Financial data is shared with payment service providers including bKash, Nagad, Rocket, Upay, Visa, and Mastercard solely to process your transactions. These providers operate under their own privacy policies and security standards.
• Game content providers: Technical identifiers (such as a pseudonymous player ID) may be shared with game providers including Pragmatic Play, Evolution Gaming, Microgaming, NetEnt, Spribe, and Ezugi to facilitate seamless gameplay. These providers do not receive your full identity or financial data.
• Identity verification services: Where KYC or AML obligations require it, ek7777 may share identity data with regulated third-party verification service providers for the purpose of confirming your identity and age.
• IT and security service providers: ek7777 may engage third-party technology vendors for hosting, cybersecurity, and fraud detection purposes. Such vendors are bound by strict data processing agreements and may not use your data for any purpose other than providing their contracted services to ek7777.
• Legal and regulatory authorities: ek7777 may disclose personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction where required to do so by applicable law or by a valid legal order.

All third parties with whom ek7777 shares personal data are required to implement appropriate technical and organisational security measures to protect that data, and are contractually prohibited from using it for any purpose not authorised by ek7777.

ek7777 uses cookies and similar technologies (including web beacons and local storage) to operate and improve the Platform. The following categories of cookies are used:

• Strictly necessary cookies: Essential for the Platform to function correctly. These include session cookies that keep you logged in during your visit and security cookies that protect your account. These cannot be disabled without impairing core Platform functionality.
• Performance and analytics cookies: Used to collect anonymised or pseudonymised data about how users interact with the Platform — such as which pages are visited most frequently and where errors occur. This information helps ek7777 improve Platform performance and user experience.
• Functionality cookies: Allow the Platform to remember your preferences — such as your preferred language, display settings, and recently played games — to deliver a more personalised experience on return visits.
• Targeting and marketing cookies: Used only where you have given explicit consent. These cookies track your browsing activity to enable ek7777 and its marketing partners to present relevant promotional content. You may withdraw consent for these cookies at any time by adjusting your browser settings or contacting our support team.

You can control cookie behaviour through your browser settings. Disabling all cookies may prevent certain features of the Platform from functioning correctly. For detailed guidance on managing cookies in major browsers, please consult your browser's official help documentation.

ek7777 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal obligations. The following general retention periods apply:

• Active account data: Retained for the full duration of your registered account and for a period of no less than five (5) years after account closure, to comply with financial record-keeping and AML regulatory requirements.
• Transaction records: Retained for a minimum of seven (7) years from the date of each transaction in accordance with applicable financial regulations.
• Identity verification documents: Retained for a minimum of five (5) years from the date of verification, or longer where required by law.
• Support communications: Retained for a minimum of three (3) years from the date of the last interaction, to enable resolution of any subsequent dispute or complaint.
• Marketing consent records: Retained for as long as you remain subscribed to marketing communications, and for an additional period of three (3) years after withdrawal of consent as evidence of your prior consent.

Upon expiry of the applicable retention period, ek7777 will securely delete or anonymise your personal data in accordance with our internal data disposal procedures.

ek7777 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, alteration, disclosure, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the ek7777 Platform.
• Encrypted storage of sensitive data fields, including identity documents and financial information, at rest on secured servers.
• Strict role-based access controls limiting access to personal data to only those employees or contractors with a legitimate operational need.
• Regular security audits and vulnerability assessments of the Platform's infrastructure.
• Multi-factor authentication requirements for administrative access to systems holding personal data.
• Documented incident response procedures enabling rapid detection, containment, and notification in the event of a data security breach.

Notwithstanding these measures, no method of transmission over the internet or electronic storage is entirely risk-free. While ek7777 takes every reasonable step to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, ek7777 will notify affected users without undue delay.

As a user of the ek7777 Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us using the details provided in Section 16:

• Right of access: You may request a copy of the personal data ek7777 holds about you, along with information about how it is being processed.
• Right to rectification: You may request correction of any inaccurate or incomplete personal data held in your account profile.
• Right to erasure: In certain circumstances, you may request the deletion of your personal data. Note that this right is subject to ek7777's legal obligations to retain certain categories of data for regulatory compliance purposes.
• Right to restriction of processing: You may request that ek7777 restrict the processing of your data in certain circumstances, such as while a dispute about data accuracy is being resolved.
• Right to data portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you may request that your data be provided in a structured, commonly used, machine-readable format.
• Right to object: You may object to the processing of your personal data where ek7777 relies on legitimate interests as the legal basis for processing, including profiling for direct marketing purposes.
• Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

ek7777 will respond to all valid data subject requests within 30 days of receipt. In complex cases, this period may be extended by a further 30 days, in which case we will notify you of the extension and the reason for the delay.

The ek7777 Platform is strictly intended for adults aged 18 years and above. ek7777 does not knowingly collect, process, or retain personal data from individuals under the age of 18. Access to the Platform is prohibited for minors, and ek7777 enforces rigorous age verification procedures to prevent underage access.

If ek7777 becomes aware that personal data has been collected from a person under the age of 18, that data will be immediately deleted and the associated account will be closed. Any balances associated with an underage account will be forfeited in accordance with the ek7777 Terms & Conditions.

If you are a parent or guardian and believe that a minor in your care has accessed or registered on the ek7777 Platform, please contact us immediately at [email protected] so that we can take prompt remedial action.

ek7777 may send you promotional and marketing communications — including information about bonuses, new games, seasonal promotions, and platform updates — where you have given your consent to receive such communications during registration or at a later stage through your account settings.

Marketing communications may be sent via the following channels: email, SMS to your registered mobile number, and in-platform notifications displayed when you are logged in to your account.

You may opt out of receiving marketing communications at any time by:

• Clicking the "unsubscribe" link contained in any marketing email sent by ek7777.
• Adjusting your notification and communication preferences within your account settings.
• Contacting the ek7777 support team at [email protected] and requesting to be removed from all marketing lists.

Please note that opting out of marketing communications does not affect the sending of transactional communications — such as deposit confirmations, withdrawal notifications, and security alerts — which are essential for the operation of your account and cannot be disabled.

ek7777 is primarily operated to serve users in Bangladesh. In certain circumstances — particularly in connection with the provision of services by game content providers and technology infrastructure partners — your personal data may be transferred to and processed in countries outside Bangladesh.

Where such international transfers occur, ek7777 takes steps to ensure that appropriate safeguards are in place to protect your personal data to a standard at least equivalent to that applicable in Bangladesh. These safeguards may include contractual data protection clauses, data processing agreements incorporating internationally recognised standard contractual clauses, or transfers to entities operating within jurisdictions recognised as providing an adequate level of data protection.

By using the ek7777 Platform, you acknowledge and consent to the transfer of your personal data to jurisdictions outside Bangladesh where necessary for the delivery of the services described in this Privacy Policy.

ek7777 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services offered on the Platform. The most current version of this Privacy Policy will always be available at https://ek7777.club/privacy-policy.

Where material changes are made to this Privacy Policy, ek7777 will provide advance notice to registered users via email notification or a prominent notice displayed on the Platform. The "Last Updated" date at the top of this document will be revised to reflect the date of the most recent update.

Your continued use of the ek7777 Platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any changes to this Privacy Policy, please discontinue your use of the Platform and contact [email protected] to request account closure.

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by ek7777, please contact our data protection team using the details below:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 via the ek7777 website
• Response Time: Within 30 minutes via live chat; within 4 hours via email

All privacy-related requests will be handled by a designated member of the ek7777 data protection team. Requests submitted via email should include your registered account username and a clear description of the nature of your request to allow us to process it efficiently.